Yuppiechef is a leading online store selling premium kitchen tools throughout South Africa. They are known for their customer service, quirkiness and passion for getting people excited about eating together and spending time in the kitchen.
Removing navigation menu increases signups by 100%
Yuppiechef wanted to increase the rate of Wedding Registry signups (conversion goal) generated from the Wedding Registry landing page on their website. They tested two pages against each other that were identical, save for the main navigation bar at the top of the page. As simple as that. On that landing page, there was a mix of various traffic sources including: Google Adwords (Search & Display Network), Facebook, 3rd Party Advertisers, Directories, Organic Search and Direct traffic. Here’s how the original page looked like:
Here’s how the variation looked like:
The conversion rate jumped from 3 to 6% with an effective 100% increase in conversions. Who wouldn’t be happy about such results?
This is what they thought about results: “Simpler is better. Try assist the user in focusing on their primary objective by eliminating distractions.“.